WASP Project

For WASP, solidarity means helping animals, but also helping those who help animals. We want to create a united, recognizable community, capable of supporting itself through simple yet powerful gestures.

We have purchasing power - actually a SUPER-POWER. Let's use it consciously. For this reason, WASP displays a map of businesses that have donated to animal welfare organizations: a solidarity radar that shows which businesses support animals and where they are.

Choosing these businesses over others is a gesture of solidarity towards people who, like us, have decided to stand up for animals. And solidarity is mutual: many businesses on the WASP map offer the community special treatment. It does not necessarily mean discounts or material benefits; it can be a small gesture, extra attention, or a handshake saying: “We're on the same side.”

The WASP Project involves every WASP cardholder in a small individual role that, added together, can have enormous systemic consequences. Like wasps: individually irrelevant, but a swarm can change an entire ecosystem. Animal lovers can unite to change our ecosystem - the economic system based on the exploitation of animal life. This is why we are WASPs: our swarm can make a difference.